There might be a real estate slump when it comes to houses and real property, but there's definitely no slump in the realm of Digital Real Estate. Buying and selling the web sites has turned into a huge business and there is apparently no downturn in demand. But as with physical real estate, flipping digital real estate can only just make you money if you can show that the web page has the best value to a prospective customer and also features a great location! Here are some guidelines to finding great potential domains, adding value and developing location, location, location!
You're not going to locate an undiscovered empty storefront available cheap on Rodeo Drive. By the same token, you won't have the ability to snatch up a great.com domain that's already ranking on the very first page of Google for popular searches. However in the digital real estate world, you can potentially locate a bargain empty store front in a back alley somewhere, build it into an invaluable property and move it to Main Street!
The initial issue is to find a domain that's already established or purchase a new domain that works on the good keyword phrase as the domain name. What's a "good" keyword phrase? A thing that targets a somewhat small niche and features a reasonable amount of pursuit of that phrase, yet has low competition to rank on the very first page of this phrase.
Like, it will be great your can purchase the domain CorvetteRestoration.com. That will be a great niche. You will find lots of people searching for informative data on restoring Corvettes. That particular keyword phrase receives over 8,000 searches per month according to the Google keyword analysis tool. Can it be available? Not just a chance. You're talking #1 Rodeo Drive on the Digital Real Estate address list for the Corvette restoration niche. And everybody else on the very first page of Google for Corvette Restoration are high authority fortresses that you'd be foolish to try to assault. Dealing with the most effective of page two will do you little good. It's page one or nothing.
But can you discover a less trafficked domain that may still help you well? What about something with 50 or 100 daily searches and low competition? If you may get that property on some back alley and develop it, you could still have a highly profitable web page to market. Let's try something like 'Corvette World" or "Corvette trader" as well as "Corvette frame" ;.While these phrases won't generate the countless daily searches that the original Rodeo Drive page would, the area continues to be respectable with between 75 and 112 searches per day during the time with this writing. And the very first page has domains that are much more vulnerable. As long as your domain has some type of these keywords in it (even with hyphens or in a different order) and it's a.com,.org or.net TLD, you have something you can work with.
In addition, I recommend employing a keyword research tool to help you find these good potential phrases. I use Market Samurai and found these three in a couple of minutes. It gives me the keyword and vital details about another domains that I will be going against for that first page ranking. You can do it yourself manually with all the tools Google offers free, nonetheless it will need much, much more time.
After you have secured that niche domain, (your empty storefront) the next thing is to produce it valuable to both human readers and to search engines. This is actually the process of slowly moving your digital real estate from the slums to a wonderful commercial district (i.e. first page for your keyword phrase). This requires two things-
- Good original relevant content
- Backlinks
You can use a free WordPress blog and begin to fill it with good original articles concerning your niche. This can be achieved yourself or you can outsource this work to contractors on fiverr.com or oDesk.com. The backlinking arises from posting to outside forums and blogs. Again, you can outsource this part as long as you're sure your contractor is using good white-hat methods. Proceed and place in a mild mixture of affiliate links or build a different storefront page. Post-Panda, you can't SEO a page that has little content and a lot of links. Google won't like that go now.
Put in a Facebook page and a Twitter account that's integrated with the website and soon you will dsicover your authority and page ranking rise. Again you can outsource the management of these areas of the package. While the page ranking rises you'll begin to see increased organic traffic via those searches. Soon some affiliate money will quickly flow.
Your Digital Real Estate is now a feasible business property you can offer interested buyers. You will have a background of back links, increased authority and income. This is actually a marketable commodity. A 6 month to yearlong investment can yield a sale that should an average of select the annual income the internet site would make.
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